FACT:Agile firms grow revenue 37% faster and generate 30% higher profits than non-agile
FACT: Most marketing departments aren’t agile enough to quickly boost profits
“ “Once the rockets are up, who cares where they come down! That’s not my department,” says Werner von Braun”
-Tom Lehrer
Last week, I had the privilege of attending the #SESNY conference. I wrote a summary of the keynote talk which you can find here on ClickZ.com. There’s a strong connection between TV and search. In fact, the speaker, Mike Proulx, shared a stat from Google which states that “TV prompts 22% of mobile searches”. Obviously, [...]
A successful integrated marketing program involves 7 cyclical elements. They are mindset, measure, model, map, make, modify, and monetize. Let’s take a look at each of the elements: 1: Mindset The mindset you hold while creating your campaigns drives the sense of brand that reaches your visitors. Use it to center your strategy. Most [...]
This post is a bit more personal than what I usually write, but I thought the comments on CIO.com’s six hottest new jobs in IT and Are social media and mobile app jobs just fads? both had an interesting slant. I’m not sure of the professional background of the commenters, if they’re in IT, or [...]
Agile is an exciting and energetic value system and set of practices that the software development world has used for a decade to add more value, accuracy and speed to the development process. Agile Marketing is a quickly evolving adaptation of the practices found in the Agile Manifesto for Software Development. My previous 2 articles [...]
In my last article, I wrote about how Agile principles, made famous by the software development world, have positive applications in integrated marketing. In this article, I’ll explore a few good project candidates for Agile marketing, and take you through the basic elements found in every successful Agile implementation. One of the things that make [...]
10 years ago, Agile took the software development world by storm. The success of this model has expanded beyond software development into various industries, including digital marketing. Many of us in Marketing have taken note of the benefits of Agile, and steady streams of agencies are integrating an Agile model into their marketing projects. But [...]
Working with companies over the past decade has revealed to me that in general, companies hate to analyze customer data. It’s hard, the metrics may be all wrong, translating the data is a lot of guesswork, and even if you think you’ve got it right, customers always do something completely unpredictable. That’s why social analytics [...]
Image via CrunchBase In a world of glutted and irrelevant search engine results, Blekko is the latest search engine poised to change the search engine landscape. According to a New York Times interview with Rich Skrenta, Blekko’s co-founder and chief executive, “Blekko is also taking aim at Google’s opacity about its algorithm for ranking search [...]
Last week I had the amazing privilege to meet Dr. Ruth Westheimer at the Women in Technology International Conference in San Jose. Related articles by Zemanta Dr. Ruth Westheimer shifts from sex to theology (sfgate.com)